the9ines agency Case Study
Web rebuild  /  Local SEO

Fresh Start Cleaning

A trusted Tennessee cleaning company, rebuilt on a modern static stack. Same brand the owner loved. Roughly 12 times faster. Built to rank across two cities.

Client
Fresh Start Cleaning
Hendersonville & Nashville, TN
Scope
Full rebuild, SEO architecture, performance
Stack
WordPress + Elementor → Astro (static)
Live
freshstartcleaning.biz

The challenge

A brand worth keeping, on a platform holding it back.

Fresh Start had a WordPress and Elementor site the owner was genuinely happy with. Under the hood it was a different story: slow, database driven, and awkward to scale for the local search results that actually bring in jobs. The brief was simple. Keep the look, drop the baggage, and open up room to own Hendersonville and expand into Nashville.


Before & after

Same site, rebuilt from the ground up.

freshstartcleaning.biz
Fresh Start Cleaning homepage on the old WordPress and Elementor build
Before WordPress + Elementor
725ms to first byte
freshstartcleaning.biz
Fresh Start Cleaning homepage rebuilt in Astro, live
After Astro, static + CDN
58ms to first byte

Rebuilt one to one in Astro. The design the owner trusted stayed exactly the same. Everything underneath it changed.


The numbers

Measured on the live sites, not estimated.

Time to first byte
725ms58ms
About 12× faster to respond. Static files off a CDN instead of PHP and a database.
Full page delivered
1.01s0.09s
The whole homepage arrives in under a tenth of a second.
SEO surface
67 pages
Every page carries structured data, spanning two full city silos.
Reviews on site
250+  at 4.9 / 5.0
Real Google reviews, surfaced as trust signals across both locations.

What we shipped

Faithful on the surface, rebuilt everywhere else.

01

A one to one rebuild in Astro

Pixel for pixel the same design, with WordPress, Elementor, and MySQL removed entirely. Nothing left to hack, patch, or slow it down.

02

A real local SEO architecture

City hubs, service categories, and individual service pages, each with unique local copy, schema markup, and clean internal links that pass authority where it counts.

03

A full Nashville expansion

An entire second city silo built on top of Hendersonville, adding coverage without adding a pound of page weight.

04

The details that convert

A transparent hero header that turns solid on scroll, real Google reviews, fast responsive imagery, and proper social share cards.


Same trusted brand. A site that loads in a blink and is built to rank.

by the9ines